Interactive Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Interactive Marketing - Essay Example From this study it is clear that  the understanding of the needs of the customer is extremely important as this will only allow the company to deliver what the customer expects of the company. Only based on this understanding the company will be able to design its products such that the use of these products results in experiences which surpass initial expectations of the customers. The root of successful value proposition lies in the ability of the supplier company to constantly communicate about the value of its products to the customers and obtaining effective feedback from the customers. The value creation by a travel company is somewhat different and it cannot be compared to the other supplier based companies.This paper highlights that  the primary reason behind this is the fact that travel companies have very little control on the products they sell and they mainly act as intermediaries selling products of third party suppliers and producers like airlines and hotels. Moreov er the products of travel and tourism are considered to be services rather than tangible goods.  Product differentiation is a way of attracting consumers for travel agency. Product differentiation is a strategy in which travel agencies attempt to create and exploit differences between their products and those offered by competitors.  Based on this theoretical understanding the product and price proposition of Gap 360 will be interesting to formulate.